Talent Management. Influencer Marketing. Transparency.
Welcome to The Nomis Agency. We’re a global influencer talent management company based in Scotland, UK that provides exclusive representation to selected worldwide content creators.
Transparency & Integrity
Before and after influencers join our agency we audit their Instagram account for fake followers and engagement, providing everyone much needed transparency.
With our representation, we look after everything on brand campaigns including contract negotiation with a view to build a meaningful long-term relationship between brand and our talent. Also, we give brands an option to full re-usage rights on content made by our talent, this means brands can amplify their message even further and share our talents work.
We have a duty of care for everyone invloved, the brands we work with, our talent and their audience. Our representation gives that buffer of due diligence, from AD disclosure to protecting our talent commercially with a fit for purpose approach along with doing the right thing.
We’ve partnered with HypeAuditor in order to vet Instagram influencers. We use an Audience Quality Score (AQS) for Instagram and this allows us to check influencers before and after we represent them. This is a 1 to 100 metric which consists of three components:
Engagement Rate: percentage of followers that are engaged with the influencer’s content.
Authentic Engagement: percentage of real people amongst those who are engaged; determined by AI.
Followers Reachability: percentage of followers who will actually see the influencer’s post on the Instagram feed.
WE’VE ARRANGED COLLABORATIONS
With top brands and charities